Blog

Notes from a working studio.

Essays on SEO, GEO, and AI search, written from live engagements: what ships, what moves the numbers, and what does not.

2026-06-24

How AI search decides who to recommend

ChatGPT, Perplexity, and Google's AI do not hand back ten blue links. They name a short list of brands. Here is how that list gets built, and how to get on it.

2026-06-18

What a GEO audit finds that an SEO audit misses

A clean SEO audit can still leave you invisible to AI engines. The gaps a generative-engine audit surfaces, and why they matter now.

2026-06-10

Running SEO in Thai and English without losing either

Bilingual brands lose ground when one language is an afterthought. How to build search and AI visibility natively in Thai and English.