2026-08-06
Generative engine optimization tools: what they can and cannot tell you
An honest read on GEO and answer engine optimization tools: what the trackers genuinely measure, what no tool can see, and the free ones worth using first.
Blog
Notes from a working studio.
Essays on SEO, GEO, and AI search, written from live engagements: what ships, what moves the numbers, and what does not.
2026-08-06
Why you rank on Google but AI never cites you
Ranking first and getting cited are two different competitions. Why a page at position one gets skipped by ChatGPT and AI Overviews, and what closes the gap.
2026-08-06
How to check what ChatGPT and Perplexity say about your brand (a manual method, no tools)
A free, repeatable twenty-minute method for auditing your brand in AI answers, using nothing but the engines themselves and a spreadsheet.
2026-08-06
Is your site blocking the AI crawlers? A 10-minute check
GPTBot, ClaudeBot, and PerplexityBot have to fetch your page before any engine can cite it. How to check which ones you allow, and fix it today.
2026-08-06
How to rank in Google AI Overviews
AI Overviews cite plenty of pages that are not ranking first. What actually earns the citation, and how to optimise a page for it.
2026-08-06
What is answer engine optimization (AEO)?
A plain explanation of AEO, how it differs from SEO and GEO, and what actually changes in your work when answers replace links.
2026-08-03
How to get your brand cited by ChatGPT and Perplexity
ChatGPT and Perplexity quote sources, they do not rank links. Five practical steps to become the source AI engines cite in your category.
2026-06-24
How AI search decides who to recommend
ChatGPT, Perplexity, and Google's AI do not hand back ten blue links. They name a short list of brands. Here is how that list gets built, and how to get on it.
2026-06-18
What a GEO audit finds that an SEO audit misses
A clean SEO audit can still leave you invisible to AI engines. The gaps a generative-engine audit surfaces, and why they matter now.
2026-06-10
Running SEO in Thai and English without losing either
Bilingual brands lose ground when one language is an afterthought. How to build search and AI visibility natively in Thai and English.
2026-09-10
Keyword matching vs semantic search: how an engine reads your page
Keyword matching looks for the exact words. Semantic search compares meaning. Here is the difference shown with a real query, and what it changes about what you write.
2026-09-10
Why your page can rank number one and still never get quoted by AI
AI answers are built from passages, not pages. See why a page can hold position one and never get quoted, with the paragraph rewrite that fixes it.
2026-09-10
Why AI recommends your competitor instead of you
An AI names the business it can identify, not the better one. How entity resolution works, shown with two example firms, plus a self-check you can run today.
2026-09-10
Semantic search explained: how an engine turns words into meaning
How embeddings, entities and passage retrieval actually work, and the writing decision each one forces. Sourced from Google documentation and the original research.
2026-09-10
How to write for semantic search: a practical playbook
Concrete writing tactics for pages a meaning-based engine can find, understand and quote, each with the mechanism behind it and a before-and-after rewrite.