Work
Results, by industry.
Every figure on this page comes from a live engagement, reported the same way clients get it: what shipped, what moved, and what I got wrong.
Hospitality · Bangkok
From invisible to cited first on Perplexity in one 90-day cycle.
Organic sessions across the cycle
A Siam Square omakase house ranked mid page two for “best omakase Bangkok” with zero AI citations. Shipped: entity and schema rebuild, six editorial pillars in English and Thai, three earned third-party citations.
ChatGPT, Perplexity, Gemini, AI Overviews
+47.2% organic sessions, one cycle
E-Commerce · United States
200 keywords moved from page three to page one.
“Two hundred keywords, stuck on page three.”
- Where it started
- Average position 26.4 across the commercial cluster. Hundreds of thin, near-duplicate product pages.
- The move
- Hand-pruned content audit, then a programmatic rebuild where every page carries real specifications.
- Why it worked
- Engines now measure concept coverage, not word count. Fewer, denser pages beat volume.
- What's next
- Extending programmatic coverage to AI Overview placements on buying queries.
average position across 200 commercial keywords, plus programmatic pages earning AI Overview placements
Insurance · Thailand
+25% conversion on keywords that already ranked.
“The keywords were ranking. The pages were not selling.”
- Where it started
- Top-3 positions on generic insurance terms, conversion flat for two quarters.
- The move
- Rebuilt each landing page around one query intent: keyword, headline, and H1 saying the same thing in the same words.
- Why it worked
- Message match reads as relevance to both the visitor and the Quality Score that prices the click.
- What's next
- Same pattern rolled down-funnel to comparison and claim pages.
conversion rate on the top-3 keyword cluster, two flat quarters reversed
Automotive · Bangkok
From 11 to 51 qualified leads a month.
A service business competing on “near me” searches in Thai. Shipped: Google Business Profile built natively in Thai, review velocity work, and schema repair. The enquiries came from Google Maps and local search.
4.6x qualified leads a month through local search
Healthcare · Australia
A full editorial and GEO engine, live in production.
A health DTC brand building citations on condition and product queries: pillar content in production, engineered to be the answer AI engines reach for. Numbers publish when the cycle completes; this page only carries finished figures.
Status
Live
full editorial and GEO engine in production
More verticals in play
The same method, sized to each market.
SEA scale
FMCG
90-day pilots
SMEs
'Best clinic' answers
Beauty clinics
Cited in comparisons
Consulting
Location queries
Real estate
Booking intent
Hotels and travel
AU · US live
SaaS and platforms