Insurance · Thailand
“The keywords were ranking. The pages were not selling.”
+25%
conversion rate on the top-3 keyword cluster
The full story
- Where it started
- Top-3 positions on generic insurance terms, conversion flat for two quarters.
- The move
- Rebuilt each landing page around one query intent: keyword, headline, and H1 saying the same thing in the same words.
- Why it worked
- Message match reads as relevance to both the visitor and the Quality Score that prices the click.
- What's next
- Same pattern rolled down-funnel to comparison and claim pages.



